Rip Curl is one of the most well-known companies in the surf and recreation industry. Known for its high-quality wetsuits, surfboards, clothing, and accessories, Rip Curl has built a loyal following across the globe. Over the decades, it has become more than just a brand—it represents a culture of adventure, surfing, and coastal living.
Recently, many customers and fans have started asking whether Rip Curl is still thriving or if it is struggling in the modern retail environment. With constant shifts in consumer trends, market pressures, and changes in ownership, this is a valid question. In this article, we’ll explore the background of Rip Curl, its financial health, its current global presence, and what the future may look like for the brand.
A Little Background: Rip Curl
Doug Warbrick and Brian Singer established Rip Curl in Torquay, Australia, in 1969. What started as a small wetsuit business quickly grew into a surfwear powerhouse. The company’s mission has always been to stay true to the surfing lifestyle, designing products for surfers by surfers.
Over the years, Rip Curl expanded beyond wetsuits into boardshorts, swimwear, lifestyle apparel, and surf accessories. Their products became a staple in the surf community, especially as professional surfers began endorsing and competing under the Rip Curl brand.
Along with Quiksilver and Billabong, Rip Curl is now frequently regarded as one of the “Big Three” surf brands. Its reputation is built not only on performance gear but also on supporting surf competitions and sponsoring top athletes.
Is Rip Curl Going Out of Business?
The short answer is no Rip Curl is not going out of business. The company remains operational and continues to grow under new ownership. In 2019, Rip Curl was acquired by Kathmandu Holdings (now known as KMD Brands), which gave the surfwear brand greater financial backing and stability.
This acquisition helped Rip Curl expand its reach while retaining its identity as a surf-focused company. While the broader retail industry has faced challenges—especially during the pandemic—Rip Curl’s strong brand recognition has kept it relevant. Its focus on core products like wetsuits and surf gear has allowed it to maintain a loyal customer base.
Rip Curl Rapid Growth
Since partnering with KMD Brands, Rip Curl has experienced explosive growth in strategic markets. The acquisition opened new opportunities for distribution across Australia, New Zealand, Europe, and North America. Rip Curl was able to better reach customers who were interested in outdoor activities and adventure by utilizing KMD’s retail network.
In addition to retail expansion, Rip Curl has leaned into e-commerce. Online sales have become a major driver of growth, allowing the company to connect with customers worldwide. The brand has also expanded into lifestyle apparel, capturing a broader audience beyond hardcore surfers.
Its growth strategy has also included global surf competitions such as the Rip Curl Pro Bells Beach and Rip Curl Pro Portugal, which strengthen brand visibility and loyalty.
Rip Curl Stability Amid Market Challenges
Like many apparel companies, Rip Curl faced difficulties during the COVID-19 pandemic when retail stores closed and tourism slowed. However, its online presence and strong wholesale partnerships kept sales relatively stable. Unlike many struggling surf brands, Rip Curl had the advantage of being backed by a larger parent company, which provided financial cushioning.
In addition, the global rise of outdoor and lifestyle activities has actually benefited Rip Curl. More people are embracing surfing, paddleboarding, and coastal living, which directly supports demand for Rip Curl’s core products. This balance of challenges and opportunities has allowed the company to maintain stability in uncertain times.
How Many Rip Curl Locations Are Currently Operational?
As of 2025, Rip Curl operates over 300 retail stores worldwide. These stores are spread across Australia, New Zealand, North America, Europe, South America, and parts of Asia. Alongside physical locations, the company sells through a wide network of surf shops and authorized dealers.
Rip Curl also runs strong online platforms that deliver to international markets, ensuring that customers who don’t live near a store can still access their products. This combination of retail presence and digital sales has been key to keeping the brand widely accessible.
Financial Condition of Rip Curl
Rip Curl is doing well financially under KMD Brands. The acquisition deal in 2019 was valued at approximately AUD 350 million, highlighting the strength of the business. Since then, Rip Curl has continued to generate strong revenue for its parent company.
Reports indicate that Rip Curl’s sales make up a significant portion of KMD’s revenue stream. While global inflation and supply chain challenges have created some pressures, the brand remains profitable. Its strong margins in wetsuits and performance gear continue to provide financial security.
Rip Curl Future Prospects
Looking forward, Rip Curl’s prospects appear promising. The company is focusing on sustainability, aiming to reduce its environmental footprint through eco-friendly materials and ethical sourcing.This is in line with the desire of consumers for ethical brands..
Additionally, Rip Curl plans to strengthen its online presence and expand further into emerging markets in Asia and South America. With surfing’s inclusion in the Olympics, global interest in the sport is rising, and Rip Curl is well-positioned to benefit.
By staying true to its roots in surf culture while expanding into lifestyle and adventure apparel, Rip Curl has the flexibility to adapt to changing consumer needs.
Conclusion
Rip Curl is not going out of business. Instead, it has shown resilience and growth, especially after being acquired by KMD Brands. With more than 300 stores worldwide, strong financial backing, and a dedicated community of surfers and adventure-seekers, the brand is positioned for a bright future.
One of the most well-known brands in the industry for surfers and lifestyle consumers alike, Rip Curl is committed to performance, innovation, and the spirit of surfing.
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