In the world of sleep products, My Pillow has become a household name. Known for its patented interlocking fill technology, the company built a loyal following over the years. But with recent controversies and market setbacks, many are asking: “Is My Pillow going out of business?” This article explores the history, ownership, controversies, and current standing of the company to shed light on the truth.
A Brief History of My Pillow
Founded in 2004 by Mike Lindell, My Pillow started as a passion project that quickly grew into a multi-million dollar company. Lindell, a former drug addict turned entrepreneur, said the idea for the pillow came to him in a dream. He spent two years perfecting the product, which has now sold over 41 million units worldwide.
Despite facing legal challenges and public criticism, the company managed to remain afloat—thanks to its strong marketing and dedicated customer base.
Is My Pillow Really Going Out of Business?
Rumors of My Pillow’s downfall gained momentum after Mike Lindell’s political affiliations became a lightning rod for controversy. Lindell publicly supported former President Donald Trump and promoted baseless claims about the 2020 U.S. election. As a result, major retailers like Bed Bath & Beyond and Kohl’s severed ties with the brand.
Yet, despite these challenges, My Pillow is still in business. The company continues to sell products through its own website and select third-party platforms. It is important to understand that controversy does not necessarily equate to closure.
Who Owns My Pillow?
My Pillow is a privately owned business, with Mike Lindell serving as CEO and sole proprietor. Lindell has made it clear he has no intention of selling the company, despite mounting legal and financial pressure.
He remains publicly confident about the brand’s future, continuing to appear in advertisements and lead operations from the front.
Current Struggles and Controversies
The last few years have been turbulent for My Pillow:
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Political backlash due to Lindell’s election fraud claims.
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Loss of retail partnerships with several large chains.
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Lawsuits over misleading advertising and product performance.
These issues have had a noticeable impact on My Pillow’s reputation and revenue. Although financial data isn’t publicly available, industry analysts speculate that the company has experienced significant losses in retail sales.
Product Line and Customer Experience
Despite its setbacks, My Pillow still offers a diverse range of sleep products, including:
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Pillows with patented interlocking fill
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Mattress toppers
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Bed sheets
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Pet beds
Many customers praise the comfort and support provided by My Pillow products. However, the price-to-quality ratio has been questioned, especially when compared to more affordable alternatives on the market.
How My Pillow Became a Household Name
Marketing & Branding
One of My Pillow’s biggest strengths has been its aggressive advertising strategy. Mike Lindell became the face of the brand, regularly appearing in infomercials and online ads. The brand’s catchy jingle and personal story created a sense of authenticity and connection with consumers.
Celebrity and Media Endorsements
Endorsements from former NFL athletes and conservative media personalities further elevated the company’s status, especially among right-leaning audiences.
Customer Testimonials
My Pillow heavily emphasizes user reviews and testimonials on its website, which have helped maintain credibility despite widespread criticism in mainstream media.
What’s Unique About My Pillow?
My Pillow’s key selling point is its adjustable comfort through its patented interlocking fill. The pillows are designed to adapt to your sleeping style—whether you sleep on your back, side, or stomach. The company also claims to perform rigorous quality control testing on every product before it’s shipped.
Additionally, My Pillow has adopted a direct-to-consumer (DTC) approach through its website, allowing it to bypass traditional retail chains and maintain profit margins.
What’s Next for My Pillow?
The future of My Pillow is uncertain but not necessarily bleak. Here’s why:
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Online sales continue: The brand maintains strong online operations, especially through its own site.
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Product diversification: My Pillow has expanded into mattresses, slippers, dog beds, and more.
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Loyal customer base: Many repeat buyers continue to support the brand, even after retailer dropouts.
However, ongoing lawsuits and reputational damage may continue to affect its scalability and mainstream appeal.
Conclusion: Is My Pillow Going Out of Business?
While My Pillow is under pressure, it’s not going out of business—at least not yet. The brand’s ability to adapt through direct sales, product diversification, and loyal customer support gives it a fighting chance.
In a market as competitive and sensitive as bedding and sleep products, resilience, innovation, and public perception are key to survival. Only time will tell if My Pillow can regain its former reputation or slowly fade into niche status.
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