Volcom has long been synonymous with youth culture, skateboarding, and surfing. Known for its edgy designs and commitment to individuality, the brand has carved out a unique place in the world of action sports apparel. Yet, in recent years, questions have been raised about its future. One question, in particular, seems to be on many people’s minds: Is Volcom going out of business? Let’s explore the brand’s history, its current status, and what lies ahead.
A Little Background on Volcom
Volcom was founded in 1991 by Richard Woolcott and Tucker Hall as a response to the growing skateboarding and snowboarding movements of the time. Unlike traditional clothing lines, Volcom infused art, music, and a rebellious attitude into its designs. Its slogan, “True to This,” reflects its commitment to authenticity and creativity.
The brand quickly became a favorite among skaters, surfers, and snowboarders. Volcom wasn’t just selling clothes—it was selling a lifestyle. Its products ranged from T-shirts and hoodies to wetsuits and snow gear. Sponsorships of athletes and events further solidified its reputation as a leader in the action sports community.
Is Volcom Going Out of Business?
The short answer is no—Volcom is not going out of business. While the brand has faced its share of challenges, it continues to operate and sell products worldwide. Like many companies in the apparel industry, Volcom has had to navigate significant shifts in consumer behavior and market conditions.
A significant shift occurred in 2019 when Volcom was acquired by Authentic Brands Group (ABG).ABG is known for revitalizing struggling brands, and its involvement with Volcom has been no different. Under ABG’s management, Volcom has streamlined its operations and found new ways to connect with customers, placing greater emphasis on digital marketing and direct-to-consumer sales.
The COVID-19 pandemic posed another hurdle. With retail stores closing and events being canceled, the company had to pivot quickly. Online sales became a lifeline, and Volcom’s adaptability helped it stay afloat. The brand leveraged its loyal fan base to maintain a steady market presence.
Volcom Today: What Products Does It Still Make?
Volcom continues to be a trusted favorite among skateboarding, surfing, and snowboarding enthusiasts. Its lineup includes a wide range of apparel and accessories—from graphic tees and durable jeans to winter jackets and swimwear. The brand also offers footwear, hats, and backpacks for both casual wearers and athletes.
Volcom particularly shines in action sports gear. Snowboarders can find high-performance outerwear designed for extreme conditions, while surfers can choose from wetsuits and boardshorts that blend style with functionality. These products reflect Volcom’s dedication to quality and its deep roots in the action sports community.
Has the Company Said Anything Official?
When rumors about a brand’s closure surface, the best source is the company itself. As of now, Volcom has made no official statement suggesting it is going out of business. In fact, it actively promotes new collections and collaborations through its website and social media channels.
Being part of ABG provides Volcom with resources and strategic support, which strengthens its financial health and market presence.
Who Are Volcom’s Main Competitors?
Volcom competes in the action sports and lifestyle apparel industry with major brands such as Vans, Quiksilver, Billabong, and Hurley.
- Vans enjoys a strong following in skateboarding culture, thanks to its iconic sneakers and apparel.
- Quiksilver and Billabong Dominate the surfwear market with extensive product ranges for beachgoers and surfers.
- Hurley Focuses on performance-oriented apparel designed for athletes and outdoor enthusiasts.
Volcom differentiates itself through edgy designs and a blend of fashion and functionality, helping it stand out in this crowded field.
A Look at the Money: Is Volcom Financially Stable?
Financial stability is a key factor in predicting whether a company might close. Volcom’s 2019 acquisition by ABG gave it a solid foundation. ABG specializes in revitalizing brands and optimizing profitability, which bodes well for Volcom’s future.
Its mid-range to premium pricing suggests steady demand, and its loyal customer base allows it to weather market fluctuations better than less established competitors. A presence in both physical stores and online platforms diversifies its revenue streams and reduces reliance on any single sales channel.
Volcom’s Future Prospects
The brand’s future depends on adapting to evolving industry trends. Consumers increasingly value sustainable and ethically produced products, and Volcom has already begun incorporating eco-friendly materials into its collections.
E-commerce is another critical growth area, and Volcom has embraced it effectively. Strengthening its digital presence through social media engagement and influencer partnerships could further deepen its connection with younger audiences.
Conclusion
So, is Volcom going out of business? Based on current information, no. The brand is still active, launching new products and engaging with fans worldwide. With the backing of Authentic Brands Group and a strong international presence, Volcom remains financially and operationally stable.
While the retail industry can be unpredictable, Volcom has shown adaptability and resilience. By focusing on sustainability, innovation, and customer engagement, it is carving a path toward future growth. For now, loyal fans can rest assured—Volcom isn’t disappearing anytime soon.
